 |
 We hereby acknowledge our accountability to the organization for which we work and to society as a whole to improve sales knowledge and practice and to adhere to the highest professional standards in our work and personal relationships. |
| Our concept of selling includes as its basic principle the sovereignty of all consumers in the marketplace and the necessity for mutual benefit to both buyer and seller in all transactions. |
| We shall personally maintain the highest standards of ethical and professional conduct in all our business relationships with customers, suppliers, colleagues, competitors, governmental agencies and the public. |
We pledge to protect, support, and promote the principles of consumer choice, competition, and innovation enterprise, consistent with relevant legislative public policy standards. |
| We shall not knowingly participate in actions, agreements, or marketing policies or practices which may be detrimental to customers, competitors or established community social or economic policies or standards. |
| We shall strive to ensure that products and services are distributed through such channels and by such methods as will tend to optimize the distributive process by offering maximum customer value and service at minimum cost while providing fair and equitable compensation for all parties. |
